Now you can Uber to individuals straight, and use customized Snapchat filters as you experience

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Now you can Uber to individuals straight, and use customized Snapchat filters as you experience

Uber has some late 2016 function additions it’s unveiling Wednesday, together with a method to hail a experience on to individuals in your contacts listing, and a brand new Snapchat team-up that opens entry to customized filters throughout your Uber experience.

The brand new location function allows you to request a one-time static location share out of your contacts, which the app will then robotically set as your vacation spot and use to set the route in your driver. To do that, there’s a trade-off — the Uber app will request entry to your e book, however should you’ve ever used the fare-splitting function and even referred a good friend utilizing your referral code, you’ve already granted the app that entry anyway.

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This new direct-location routing function may even robotically share your journey ETA with the individual you’re touring to. Should you’ve ever used the ETA-sharing function that’s within the app at present, you realize what this appears to be like like — the individual you’re touring to fulfill will get a textual content along with your estimated arrival time, and a hyperlink to a dwell, updating map.

It’s a reasonably handy method to skip the standard rigmarole concerned in determining easy methods to meet up with someone once they’re not at an ordinary place like residence or an easy-to-find bar or restaurant. Plus, it strikes Uber ever nearer to that degree of frictionlessness the place it turns into virtually a system-level service in your cellphone.

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Uber’s new Snapchat integration permits for customized filters for customers throughout their rides, which work like those you’d get from attending sure occasions or visiting particular places, however with any Uber experience. The brand new filters, which embrace ETA and different choices, will be accessed through a Snap card that exhibits up in Uber’s new in-app feed.

Snapchat within the feed is a good instance of what Uber might do with its new consumer-facing app’s platform potential. The corporate has additionally lately used this area to run a promotion in partnership with Disney for the brand new Rogue One Star Wars movie, and it additionally gives a spot for them to spotlight UberEATS in markets the place that service is offered. Mining this new useful resource for future app and repair partnerships looks as if a pure match.