Section provides Google BigQuery to broaden its buyer knowledge platform

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Section provides Google BigQuery to broaden its buyer knowledge platform

Section helps companies handle all their knowledge from providers like Google Analytics, Mixpanel and Salesforce — and ship that knowledge to quite a lot of locations, whether or not it’s an attribution product or an information warehouse.

The corporate introduced yesterday that it’s increasing its choices by integrating with BigQuery, Google’s knowledge warehousing service. This would possibly appear to be a reasonably small announcement, particularly as a result of Section already supported different warehousing merchandise — particularly Postgres and Amazon’s Redshift — however CEO Peter Reinhardt steered that this displays a broader shift within the “cloud wars.”

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“We’ve observed an actual upsurge in demand for BigQuery,” he mentioned. “It’s the primary actual menace to Redshift.”

Amongst BigQuery’s benefits, based on Reinhardt, are the truth that it may be easier to make use of, and its pricing construction could also be extra interesting to smaller companies.